Gaby Aghion started Chloé in 1952 with a vision she called “luxury prêt-à-porter.” Her focus on wearable yet beautiful daywear gave the line currency with chic young women. In the seventies, its bohemian, feminine details made it a favorite of icons like Grace Kelly, Brigitte Bardot, and Jackie O. Chloé is known for launching the careers of young designers, including a 28-year-old Karl Lagerfeld in 1966 and a 26-year-old Stella McCartney in 1997.
The label was helmed by London native Hannah MacGibbon, a former assistant to Phoebe Philo, the house’s seminal director from 2001-2006. Bags and shoes continue to rank among Chloé’s most coveted wares. The brand’s romantic Left Bank insouciance burns brightly despite—or perhaps because of—its rapidly revolving roster of young design talent.
In June 2011, Clare Waight Keller, credited for transforming Pringle of Scotland into a contemporary fashion brand, replaced Hannah MacGibbon as the creative director of Chloé.