ELENA NANCU // “Style is the perfection of a point of view”
Poet Richard Eberhart’s phrase expresses ELENA NANCU’s philosophy of making clothing: what’s important is the way we express it. ELENA NANCU makes clothing for women who seek to refine their style without being obsessed by fashion.
ELENA NANCU was founded in 2009 by Elena Nancu. Elena studied art history and was a painter working with the Beuys-scholar Heinrich Koch. Yet soon afterwards, realizing that she was more fascinated by expressing and refining one’s style through clothes, she studied fashion design in Düsseldorf. Before opening ELENA NANCU, Elena worked with designers in Germany and Romania.
ELENA NANCU’s subtle style with clear cuts and hidden details follows Federico Fellini’s insight that art is all about craftsmanship. The design process is inspired by historical and conceptual research; and every single piece is handmade in Germany, following the highest artisan standards.
The ELENA NANCU studio and store are located in Berlin.