ENDRIME

ENDRIME IS THE WORK OF DENIM DESIGNER MOHSIN SAJID A BRITISH-BORN AND LONDON TRAINED DENIM ENTHUSIAST WHO HAS WORKED IN THE INDUSTRY FOR TWELVE YEARS.

AFTER CUTTING HIS TEETH AT OKI-NI, WERE HE DESIGNED FOR LEVI’S JAPAN, EVISU, AND AQUASCUTUM. HE THEN WENT ON TO CONSULT FOR MANY OTHER BRANDS FROM: EDWIN EUROPE, PRINGLE OF SCOTLAND, JOHN RICHMOND, PUMA AG, DUCATI, DKNY JEANS INTERNATIONAL AND TIMBERLAND. SAJID HAS ALSO BEEN INVITED BY 3 INTERNATIONAL UNIVERSITIES TO LECTURER ON DENIM DESIGN, DENIM HISTORY AND DENIM MANUFACTURING PROCESSES.

SAJID IS IN A SMALL EXCLUSIVE CLUB, HAVING ATTENDED CONE DENIM COLLAGE IN GREENSBORO, NORTH CAROLINA USA AND COMPLETED HIS DENIM PILGRIMAGE, IN KOJIMA, OKIYAMA JAPAN.

IN 2012 SAJID MOVED BACK TO LONDON, AND ESTABLISHED HIS EAST LONDON DENIM WORKSHOP, WHERE HE HAS AMASSED SOME OF THE RAREST WORKING VINTAGE SEWING MACHINES, AND COLLECTED WELL OVER 500 PAIRS OF DENIM. MOSTLY VINTAGE AND ARCHIVAL PIECES.

SAJID ALSO HELPS OTHER DENIM ENTHUSIASTS, ON VARIOUS PLATFORMS, THROUGH HIS MANY DENIM BASED BLOGS AND CURRENTLY THE MOST REVERED DENIM RESOURCE BLOG: SHITDENIM.COM

SAJIDS VISION OF ERGONOMIC TAILORING AND PATTERN CUTTING AND MODERN CLEAN CONSTRUCTION’S LAY AT THE HEART OF ENDRIME. CONSTANT BATTLE / BALANCE OF CLEAN AND COMPLICATED DESIGN.

FOR THE PAST 2 YEARS SAJID HAS BEEN EXPLORING MODERN AND LOST CONSTRUCTIONS METHODS AND COMBINING HIS RESEARCH IN RELATIVELY UNCHARTED AREAS IN DENIM DESIGN. A NON BELIEVER OF FAST CHEAP METHODS OF PRODUCTION. SAJID BELIEVES THAT THE INSIDE OF THE GARMENT IS JUST AS IMPORTANT AS THE OUTSIDE.

ENDRIME IS MADE USING ONLY THE BEST JAPANESE (COLLECT, AMHOT, KUROKI, KURABO AND KAIHARA) DENIM.

NEW ERGONOMIC TAILORED DENIM, COMBINING THE BEST CONSTRUCTION METHODS, AND THE VERY BEST MATERIALS.