Farmers Market is an Icelandic design company, founded in 2005 by designer Bergthora Gudnadottir and musician Joel Palsson. The idea was to utilize one of the most organic materials available - the unique Icelandic wool, and other raw natural materials to create a line of multifunctional clothing and accessories, equally suited for outdoors activities and city life
Their design inspiration draws from the Icelandic heritage where, for centuries, man and animals have cohabited in harmony challenged by harsh nature. The style has been described as revitalized Icelandic traditional design, combining Nordic design elements with chic modernity in lightweight apparel.
In Iceland, with a population of only 300,000, one can look back a few hundred years to find common ancestors to every inhabitant, making the people of this rough northern island truly one big family. Moreover, the modern Icelander only has to look back two or three generations to discover a sheep-growing farmer in his line of genes. Historically, it is often clamed that without the hardy Icelandic sheep, providing meat, milk and wool, the isolated Icelandic human population would not have survived centuries of hardship and poverty.