IZA BOA is a company founded in the Region of Venice by two enthusiastic managers of the shoe industry who, fortified by their expertise, decided to set up business on their own to produce the shoes they’ve always longed for – hybrid models inspired by American work wear, though realized in Italy with strong craft skills. The finishing of any model is executed by only two specialized craftsmen. It goes without saying that such process doesn’t allow for a large quantity production.
IZA BOA seems to be in perfect keeping with the trend of our days, which witness an increasing demand of products characterized by an authentic flavor, in limited edition and never subjected to the dictates of the great distribution. For the coming season, two models are in the spotlight of the Venetian brand.
Mohjto is a low cut boot betraying a clear Anglo-Saxon inspiration – the very vivid coloring of the rubber sole is reminiscent of the “magic ball”, the small balls with which we used to play during the Seventies. A comment is in order: the making and the fabrics are really reminiscent of the good old days!
The commercial expansion of the brand IZA BOA goes on. The company based in Verona was founded by two managers of the shoe industry who, fortified by their long experience, decided to set up business on their own to produce top quality hand-crafted shoes entirely made in Italy.
Starting next fall/winter the models by IZA BOA will be available in a growing number of Italian and European stores. The two seasons in the offing (F/W 20014 and S/S 2015) will witness the emergence of new product concepts – which will push the brand more into the sneaker world properly speaking, after the past diversions into casual and work wear. The brand will remain committed – it goes without saying – to the tophole standards of manufacturing and fabrics that mark its unique identity.
It’s no coincidence that IZA BOA was endorsed by a group of consumers who can tell at first sight a wide consumption shoe from a handmanufactured unique piece realized by specialized craftsmen who inherited an inimitable tradition.