LOFT design by...

Born in 1946 in Algeria, Patrick Frèche has always been  curious of everything and especially about urban culture which inspired him.



Graduated  in Economics & Politics Sciences, Patrick Frèche spent the first part of his life in the retail industry. Since he founded Loft Design by… 20 years ago, in 1989.

The brand is all about the designer’s mind and his tastes: art, architecture, music and cinema. That’s why his creations are the exact reflect of an universe and an urban  way of life.



In 1989, Patrick Freche createsLoft Design by …



The philosophy of Loft Design by… is into refinement and genuine comfort.

The architectural articulation of the garments works around the unifying elements of cut-and-sew knitwear treated as if it have been worn forever.



All tops fit naturally together , and the messages on the t-shirts become a wink to the surrounding world. The maxim “ Art is a dirty job” on the t-shirts as the “ Original” Loft Design by… is reflecting the spirit of the couture atelier.



A particular attention has been given to the packaging and labels, on which you may inscribe your name for evermore.With Loft Design by… you can wear authentic and colourless clothes, focused in their conception in order to casually give an allure of glamour, sensuality and rebellion