Most t-shirtlabels tend to get lost in the delusion of having their products striking a balance between affiliation and distinction. Thing is, there is no such balance, and if there was one, it wouldn’t be maintained by a t-shirtlabel.
Those Looky Looky girls don’t have so much in common with your ordinary flashy shirtfactory, except the tees. It is actually more of a Thelma & Louise affair, except Louise is more of a Luise and there is no Thelma at all. But there are Conny and Julia instead. There’s this crewthing going on between them, a little made you look-attitude here, a little bigmouth strikes again-temper there, all bound together by loads of charm, style and humor.
They would be passing ideas, drafts and designs onto each other, as in „they are doing their thing“ and in the end there’s this stock of fresh apparel that you might check out at their homepage. Simple as that. Plus they have a blog, too!