The origins of the name reveal its roots: indeed the Moncler brand was established about sixty years ago from an abbreviation of Monestier de Clermont, a mountain village near Grenoble in France. It was here that in 1952, René Ramillon and Andrè Vincent founded the Company, which was initially dedicated to sporting garments for mountaineering.
The first Moncler down jacket was made in 1954 and its outstanding technical performance made it an instant hit. The same year Moncler actually supplied the technical equipment for the Italian expedition to K2; in 1955 it supplied the French expedition to Makalù and in 1968 Moncler became the official supplier of the French skiing team during the winter Olympics in Grenoble.
In the ’80s Moncler garments became more diffuse, becoming a fully-fledged “fashion phenomenon” amongst younger consumers.
In 1992 ownership of the Moncler brand was acquired by the Pepper company, before transferring to Fin.Part S.p.A. in 1998. This company operated in the high-end clothing sector, and its aim was to create a reference point within the Italian luxury goods market.
In 1999 Remo Ruffini became part of the Fin.Part group with the role of Creative Director of Pepper, and began a process of repositioning the brand. This led to Moncler products becoming increasingly unique in nature.
The philosophy of the Moncler Group is today geared towards creating unique products of outstanding quality that are timeless, versatile and innovative. The motto “born in the mountains, lives in the city” explains how the Moncler brand evolved from a range of products designed for sporting purposes, with versatile lines which consumers of all types, ages, identities, origins and cultures can wear on any occasion.
Moncler brand products range from the high fashion segment with the Gamme Rouge and Gamme Bleu collections, which feature exclusive products and selected distribution to the world’s most prestigious boutiques, to the Grenoble collection with its greater technical and innovative edge. They also include Special Projects, the experimentation laboratories resulting from specific partnerships with cutting-edge designers, and the products of the Main collection which combine high quality with greater usage opportunities.
The Main collection, the best-known and most widely-distributed range of Moncler-branded products, combines constant research into high qualitative standards, with wider usage applications.
The Main collection is divided into the following segments:
Iconic and figurative products inspired by Moncler’s time-honoured tradition, featuring a distinctly sporty range of goods that cover all four seasons. The flagship product is the nylon down jacket.
Dedicated to the urban and working environment. The result of a combination of painstaking research into fabrics and considerable innovation of forms.
Features a product which bridges the gap between the Archive segment and Sport Chic.
The most classic, elegant and refined segment of the Main range, the women’s garments feature elegant and sophisticated silhouettes which constitute an evolution in the traditional down jacket.