In the creative cellars of the picturesque town of Stryn, Norway (population 6750), the two local designers Simen Staalnacke and Peder Børresen, after years of global travels, international studies and nights of sizzling cocktails, gave birth to a concept soon to be known, worn, and adored; the Moods of Norway. The duo met up with the third musketeer, Stefan Dahlkvist and drew their lines for the coming collections.
Moods of Norway has been doing the hibbedy-dibbedy on the international fashion dance floor since 2003, and the philosophy is still the same even though the Norwegian oil price is as flexible as a Bulgarian gymnast after 14 tequila shots. Our main goal, besides making our grandmas happy, is to make happy clothes for happy people around the world.
As of this golden minute, Moods of Norway is presented in the most polished and happy stores across the universe. Stefan, Peder and Simen are still commandeering golden tractors around the globe, telling outrageous stories and creating super duper collections at an alarming rate. The brand has its headquarters and showroom in the town of Stryn, a magical place known for glaciers, salmon fishing and one newly opened escalator. Welcome to Our Universe!
From the starlets of the silver screen, to the cinematic wonder directors behind the camera, Moods of Norway Spring/Summer 2013 collection is a tribute to the craft of Norwegian filmmaking, which is celebrating 100 years. The first Norwegian blockbuster debuted in 1905, when the arrival of an independent Norway’s first King Haakon VII was captured on film. Since then, happy Norwegians have enjoyed and celebrated moving pictures both in black and white and color. Moods of Norway Spring/Summer 2013 collection salutes Norwegian film pioneers such as Tancred Ibsen and Arne Skouen, and today’s superstars, who create true Norwegian Magical Movie Moments.
The central inspiration for the collection stems from classic Norwegian films from the 1940s and 1950s, such as Toerres Snoertevold, Tramp (Fant) and Boys from the Streets (Gategutter), featuring factory workers, archipelago idyll and post-war time themes.
Throughout the Spring/Summer 2013 Men’s Collection, hounds-tooth and classic and retro plaids are combined with modern fabrics in color combinations based on dreamlike pastels from the 1950s. Green, blue and pink pastels prevail while charcoal grey, navy and black round out the color palette, permeating fabrics such as linen, cotton, wool-silk blend and merino wool mixed with cotton.
Industrial and post-war film themes of preservation and repair inspire dimensional design details for Spring/Summer. These elements are illustrated through inverted elbow patches on knits sewn with old-fashioned darning stitching techniques, and combinations of different knit stitches in single garments.
Reminiscent of bespoke suiting, half canvas suit jackets with classic pinstripe sleeve lining form a sharp and slim cut. Functional sleeve buttonholes and butterfly print linings provide a more casual option without compromising the distinct and genuine craftsmanship of the suit collection. While the more classic style suiting befits the everyday Moods man, the pink cocktail flower suit, the quintessential “Moods Suit”, is a surefire way to get any street style photographer to start snapping. For an extra splash of color or pattern to any suit, an unconventional tie or bow tie will do the trick. Add cufflinks for instant polish.
Marine stripe sweaters, check oxford shirts and classic chinos, what Moods refers to as “Street style”, round out the collection to give it a casual, happy-preppy vibe.
For Spring/Summer 2013, the Moods Man has a shoe for every mood. The collection is comprised of styles that range from suede and canvas sneakers with saddle detailing to suede bucks with saddle detail perforations. In true Moods style, these bucks come in pink and cobalt blue. Moods delivers the best desert boot of the season in mint, sky blue and nectarine to add a bit of intrigue and unexpected panache to any look. The work boot, in leather and suede, pairs perfectly with the Trunk jacket- for the man who seeks outdoor adventure, even if his style is more cosmopolitan at heart. For the film star on the red carpet, the Ullern will suit his needs; a classic wingtip style dress shoe available in both black and tan.
The Spring/Summer 2013 Women’s Collection draws inspiration from both the 1920s jazz scene with its drop waist dresses, tuxedo suits and metallic knit tops, as well as the 1950s, with peplum tops and naïve, ladylike prints which evoke a vintage and feminine sensibility.
Graphic knitwear with stars and chevron stripes, one-piece jumpsuits and tuxedos in colors like fuchsia and charcoal give the collection an edgy, rock ‘n roll vibe. In direct contrast, silk blouses with apple, bicycle and bird prints in colors like strawberry pink and mint, lend a sweet, nostalgic and magical air to the collection.