Phoebe English is a luxury Womenswear label creating garments with an attention to precision and beauty. Laboured construction forms the centre of the design ethos, which embraces an uncompromising attention to finishing and textiles. The design process begins with sampling and is focused on handwork and engineered surfaces. This attention to ‘surface’ is a key aspect of the design process and largely informs how a garment interacts with the movement of the female body. Through the resurrection of lost, forgotten or little-used techniques, Phoebe English hopes to raise a respect for construction rather than decoration and bring a new dimension to young London design.