The most important message SADAK wants to communicate is:
pride in individuality
The clothing is innovative and unique, while still incorporating distinctive elements from a variety of preceding periods and ethnic cultures.The various inspirations for the collections are essentially what makes them so superior in character. It’s not only the collection as a whole that comes with a motive, it’s the individual works themselves.
Always at the core of his universe (and as essential as the clothes themselves) are attitudes, moods and statements about individuality and independence. Equally important in SADAK’ s approach is the constant quest for innovation. The key elements stay the same: modern proportions, a constant research for fabrics and textures and above all the interplay of pure construction and new shapes with the body and psyche of the contemporary fashion and art.
Sasa Kovacevic is a Serbian-born fashion and stage/costume designer. He graduated in Fashion Design from Kunsthochschule Weißensee Berlin,Germany; he also studied Stage and Costume Design at the Academy of Art, Belgrade. In addition to designing for his own Fashion Label- SADAK, Sasa has also designed costumes and set design for several dance projects.