The brand "LUNATIC" is officially created about 10 years ago, although the strategic idea of this brand was already present in the intentions of the owners since 1989.
The choice of the name "Lunatic" has been made to make clear the target audience and the type of woman to which direct their creative energies. A woman from the multifaceted femininity characterized by an extroverted personality that nevertheless manages to keep secret the source of its charm. The Lunatic collections are designed for women who love to follow fashion trends indulging in humor and freshness.
The main business goal has always been to create clothing made exclusively in Italy, handcrafted and with an exceptional quality / price ratio. The Lunatic teamwork result is perfectly visible in products that are the successful synthesis of Italian creativity, perfect tailoring and industrial production.There are many stores who believed in the philosophy of the product Lunatic and satisfied have come to be now established partners.