Lipunderpoint motives Marilyn Monroe, not of her sex symbol but her image of naturalness, freewheeling and humane agony concealed behind her formulaic image.
Lipunderpoint with designer LIE, seeks for creative fashion which displays all times sensitivity and freewheeling multiculture.
Lipunderpoint, breaks the existing formulaic design but seeks for newly unique design with a mind of not 'number 1' but also the 'only one'. Furthermore, it is slated to unroll active market strategy for its growth as a leading trendy fashion brand.
As if it disobeys the original trademark of the sex symbol, Marilyn Monroe, by flipping the lips that is just underneath the dot, is expressing the brand's own wit and sexiness while at the same time, the dot also represents that trademark of the designer himself.