Mialuis is a brand of bags completely Made in Italy, founded by Mariaelena and Roberto Mallone, sister and brother, both architects and both from Turin. She is designer and he is sales manager: a perfect cooperation that in 2010 gave birth to a dream, turned into a profession with passion and commitment.
The brand name is a family affair too: indeed, Maria Luisa, the mother, during the first years of Mariaelena’s activity, put her daughter diminutive (MIA) together with hers (LUIS), creating by this way a name evocative and full of meaning, preserved all this time.
Echoes of Mariaelena Mallone’s feelings become drawings: people met, places visited, foods and wines tasted are a kind of archive from which draw on to turn them into an object that will be worn by our customers. This is a little magic that repeats itself.
“We make each bag by this way, unique for its original lines and the unmistakable character, given by manufacturing and by leather hand-painting, so that we obtain items even different”, says Mariaelena describing the creative process that lies behind each collection.
Mialuis bags are unique and refined products, where colour and shape come true walking new ways of creativity without losing craftsman tradition. The same tradition that allows to keep quality and style, always emblem of the real Made in Italy.
Mialuis success is consolidating over the years, thanks to the participation in the most important sector fairs, like WHITE of Milan, TRANOÏ of Paris: international opportunities turned into regular appointments where displaying a preview of the collections.
Creativity and talent, imagination and profession, brain and hands: each bag is unique because it tells the story of those who realize it with passion. Bags created for women who love fashion, style and handiness, having quality as a distinctive mark, wearing a Mialuis for each occasion, both work meetings and casual appointments. Starting from next winter, it will be also available a clutch collection in opalescent leather, realized for evenings and customers’ important events.
“ Like a fil rouge, some features keep going from one collection into another, each time more intangible thanks to new ideas, to several alchemies, to the desire of testing we never lose.
Our bags are soft and practical and we are pleased to think that they could become what people wearing them really need: the right accessory able to raise emotion, to enter everyday life, becoming even more important, essential ” , Mariaelena Mallone.