THE MOOVBOOT® BY MOOVCULTURE®
Adventures in lifestyle... Since 2008
MoovBoots are designed to protect your feet against the elements - rain, snow, wind - whilst fitting into your lifestyle. The ultimate all weather boot, the MoovBoot by MoovCulture pushes quality and style boundaries every season, redefining what can be expected of your favourite footwear.
Fully waterproof thanks to a natural latex rubber shell that can withstand temperatures as low as -25˚C/- 13˚F, MoovBoots combine maximum functional performance with sensational looks. Built on innovation, the MoovCulture story started with the original MoovBoot, a 100% sheepskin lined Wellington that for the first time married the waterproof qualities of rain boots, the warmth of sheepskin boots and distinctive fashion flair.
Today, the MoovBoot by MoovCulture continues to offer unrivalled fit, comfort and style with a range of sheepskin lined and non sheepskin lined boots. Because women should never be stopped in their tracks, whatever the weather conditions.
The pillars of the MoovBoot brand are: style, fit, warmth and durability.
Style: Exclusive Collections offer an original take on trends and moods every season. They encapsulate the Zeitgeist in a luxurious boot that people with a sense of style love to wear and make their own.
Fit: MoovBoots have been carefully designed to deliver maximum comfort, with curves that follow the natural shape of legs and feet. They also feature cushioned, impact resistant foot-beds.
Warmth: MoovBoots are the only boots in the world to combine a waterproof rubber shell with a lining made of 100% Australian Merino sheepskin. Incredibly soft and warm, Australian Merino sheepskin boasts some of the most densely packed wool of any sheep variety. MoovBoots also feature cold repellent foil in their sole.
Durability: The fabrication of MoovBoot is a prowess that marries traditional craft techniques and modern technology. MoovBoots are made by hand using high quality natural latex rubber that can withstand temperatures of -25˚C/32˚F. A two piece pattern lining is used so that the sheepskin – cut from the same skin for each pair of MoovBoots – is barely cut into, ensuring luxurious comfort. From the metal brand tag to the cold repellent foil in its removable sole, every pair of MoovBoot is guaranteed to match the most stringent quality standards. MoovBoots are reinforced in areas of high abrasion and strain.
THE COMPANY BEHIND MOOVBOOT
MoovBoot is the brainchild of Australian based company MoovCulture back in 2008. Due to the success of MoovBoot, the first product it launched, MoovCulture has now evolved to become the trading agent for MoovBoot. The company’s ambition is that the MoovCulture philosophy can in the future be expressed through additional product lines.
MoovCulture is led by Meisha Strykowski who formally trained in graphic design & advertising before embarking on worldwide adventures which took her around the globe. Reconciling her passion for the great outdoors and her love of luxe is what drove her to create the innovative MoovBoot: a boot that is not only weatherproof but also uniquely warm and fashion forward.
Today, Meisha Strykowski is back in Sydney, Australia, working across frontiers every season to deliver MoovBoot Collections that remain many steps ahead.
MoovCulture is driven by the desire to constantly better MoovBoot. Every season, it strives to push quality boundaries which results in product innovations and improvements. The complexity of making MoovBoot and its original features have become key assets in keeping the products differentiated from copycats both at the low and higher end of the market.
Today, MoovCulture works with an exclusive range of specialist, well established distributors. MoovBoot has developed a clientele from all around the world, who buy online or instore. The brand can be found in designer retail outlets in countries includingGermany, Austria, Switzerland, Belgium, Holland, Luxemburg, Russian Federation, Estonia, Latvia, Lithuania, Finland, Norway, Canada & the US. For fall winter 2011 the brand is expanding into the United Kingdom, Korea, Japan, France and Italy.
MoovBoot is the original 100% Australian Merino sheepskin lined Wellington. Anything else is an imitation.