MYIA PASSIELLOTM is a signature bridge jewelry label with a focus on luxurious 22k gold-plated and platinum-plated Sterling Silver pieces, all set with most brilliant Swarovski Zirconia — the finest simulated diamond in the world. The brand was developed by Elite New York with Swarovski in 2012 to offer style-conscious women a contemporary twist on classic chic, and realized by a dedicated international design and production team based across New York, Europe and Hong Kong.
Combining ‘my’ with ‘passion’ and ‘gioiello’, the Italian word for jewelry, Myia Passiello personifies every woman’s love of fabulous jewels. We are all Myia Passiello: She’s elegant, sophisticated and smart, and her busy lifestyle requires her to look great, effortlessly. She exemplifies a relaxed, refined and intelligent way of living that is reflected in an ethical and sustainable approach to the business of fashion. Myia Passiello believes that when you feel good, you look good, too.
Crafted in 22k gold-plated or platinum-plated 925 Sterling Silver and set with Swarovski Zirconia, the finest simulated diamond in the world, the Myia Passiello collection brings a unique clarity and richness to fine silver jewelry. MYIA PASSIELLOTM is exclusively available at Cadenzza, Swarovski Vienna and Innsbruck, the Swarovski Kristallwelten, as well as Amazon US, Amazon UK, and Amazon China.
Look out for the Flower Icon engraved on every authentic Myia Passiello piece. While searching for a symbol that would elegantly encapsulate Myia’s style, our team of top designers was inspired by the four-leaf clover, a traditional jewelry motif known to represent love and prized the world over for its luck. By deconstructing its charming silhouette and giving it a fabulous contemporary-chic twist, they’ve updated it to fit perfectly with the modern, style-conscious woman’s wardrobe.
Every Swarovski Zirconia features a microscopic “SWAROVSKI ZIRCONIA” laser engraving that is invisible to the naked eye and does not detract from the brilliance of the stone in any way. This special sign ensures Swarovski’s authenticity.
SWAROVSKI ZIRCONIA are cut and polished in Swarovski’s own factories maintaining strictest social and environmental standards.
Swarovski offers a unique Zirconia selection. Each stone is crafted to meet the most stringent criteria of quality, size, shape and cut using the most sophisticated technology based on Swarovski’s special cutting know-how. The result: a brilliance and quality unrivalled in the industry.
The amazing purity and richness of Swarovski Zirconia diamond colors have injected a new sense of freedom in each design.
The use of the special “Made with SWAROVSKI ZIRCONIA” tag is a strong symbol of identification for the products of Swarovski partners, enhancing their value and providing assurance that you are buying only the finest Zirconia quality.