Hi! We are NAGANO. We do not fabricate a lifestyle. We make fashion. Fashion that knows what it wants. Clothes that keep their promises. Jackets and pants that face up to everything – envious glances as well as the insanity called life. Yes, we are rough. And we are proud of it. Our collections do not only look cool. They are also able to withstand quite a lot. Clear styles, clear statement: Fashion? Yes! Sloppiness in processing? Never! Whatever we do, we do it right. Really stylish. Really high quality.
We are not scared of bruises, only of boredom. We experiment, even if it does mean landing on our nose. We do not stop before we have reached our goal. We never let go of our conviction. We do our own production. In our own factories. According to our own rules. With passion for every detail. You like? Perfect! You dislike? Shut up!