At name it, we are encouraged by children’s’ straightforwardness and we see the world through their eyes. Our creativity is rooted in the loving and free spirit of children and we dress babies, kids and tweens for every occasion and always with style.
We create contemporary and affordable kids and teens wear, always with an eye on the ticks from the grown up world of fashion, offering the opportunity to create individual looks based on the latest trends.
We make an effort to produce responsible fashion when we translate current trends into comfortable, safe, quality products for kids and tweens. Our range is divided in 5 product lines catering the needs of a child from new born to tween age 0-16.