Katrien Van Hecke founded her brand 2010. Her fashion stands for modern artisanal luxury. Katrien always starts from raw white materials that she uses as a canvas to find structures and prints.
The designer presents the collections at the WHITE fair in Milan and in a private showroom in Paris, both during fashionweek. Katrien was awarded with the 'Inside White Award' in sept. 2011 for most innovative collection.
Availing of high artisan workmanship as a means of expresion, Katrien realises eco-friendly garments. The designer promotes the idea of sustainability as the frontier of New Haute Couture. All creations are imbued with a delicate femininity.