PUMA FENTY by RIHANNA

PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sportstyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

Our Brand Values:
The PUMA brand is grounded in four values: brave, confident, determined, and joyful. They motivate us to surpass our potential, and use our knowledge and history in sport to further establish credibility, authenticity, and an appreciation for the games we play.

BRAVE: We are unafraid to take risks.
CONFIDENT: Whatever we do, we do with conviction.
DETERMINED: Nothing comes between us and realizing our dreams.
JOYFUL: We live to play the game and we play with heart.