Inspired by a radical rock esthetic, the ultra-polished looks of only-seemingly violent personas, the smell-good aura of celebrities and the flashes and spotlights on stage, Michael Partouche composes full-volume fragrances.
To bring his imagination to life, he chose two perfumers with feverish skills, an electric duo that isn’t afraid to pump up the decibels of hardcore compositions. Amélie Bourgeois and Anne-Sophie Behaghel make their entrance to give a rock riff to psychedelic trails with one sniff.
Michael Partouche started out as a doctor of lotions and potions amidst an army of pillboxes. Despite the musicality of the complicated names, this was a prison sentence of eternal boredom for the apothecary with crow-black hair and tattooed skin, inked with symbols of rebellion.
Fleeing the discipline of the pharmacy, he threw himself heart and soul into hypnotic rhythms, piercing melodies, tortuous solos… In short, psychedelic rock.
The guitar was his salvation.
Michael stage-dived into rock “that enhances the fields of consciousness,” its treacherous delirium, its carnage and devastation, its flamboyance and immoderation, its romanticism caught between revolt and desolation… Now a rocker by trade, Dr. Mike moved to London for five years, where he learned the ropes on tour and on stage.
Back in France, he decided to unite his two passions in his own fashion. At the crossroad of skincare and music, he found fragrance… Treating the illness of “anonymity” with powerful scented potions, bandaging vacant souls with perfumes featuring perfect accords, countering the effects of the passing time with indelible trails.