What is Smiley London?
Smiley face was forever immortalised as the iconic image of the acid house music movement in the 1980s. During this ground breaking time for dance music and club culture, Smiley was adopted by almost every clubber and raver globally and adorned every dance floor from London to Chicago.
This was the beginning of a special relationship between house music and Smiley that has spanned over 25 years and remains as strong today as it was back in the day. In the last 5 years dance music has exploded back onto the forefront of popular culture bringing with it a renaissance for Smiley.