From now on, the word-of-mouth on the uman project will fly through the Web. www.umanconcept.com is the new password for elegant men. The theme of man’s eternal passion for the Sea, expressed by the iconic Mariner jacket, is expanded to include a capsule of new items, must-haves of men’s wardrobe.
The uman project, launched in 2009, disputed all aspects of men’s wear and, starting from Alvanon’s research on the evolution of the human body, defined the ideal silhouette of the suit for the “New Man”, who abides by the rules of elegance, but with a broader cultural view and on a higher ethical level.
The Concept Room on via Gesù in Milan is the matrix of Uman. That is where the message starts from, for cosmopolite and curious men that wish to learn more about the ideal wardrobe. So far they used to discuss about it like the members of an exclusive club, or to read the books of the series “uman – The Essays” written by other connoisseurs and fans from all over the world, who enjoyed tracing back the history of men’s wear. Today, they can meet on the Web, to share their curiosity and their knowledge about the pleasure of dressing up.
Also new in June 2012 is the launch of a capsule of unprecedented uman items inspired by the original source – the iconic Mariner jacket – and the passion for the sea and its rituals…all that dresses man’s body in the encounter with this entity of timeless and almost transcendent charm.
It all began with the Mariner Jacket, an impeccable navy blue wool and cachemire double-breasted reefer with enamelled buttons customized with the uman logo, clearly recalling the Royal Navy uniforms.
Starting in June 2012, these other items will share the waves of the same sea:
the boat jacket of untreated naturally waterproof technical cotton, with knit inlays at waist level and wind-stopping pockets; the poncho, to protect from water splashes on the bridge, with Uman signature buttons, which turns into a tent/shelter when needed; the blue cloth peacoat with embossed Uman signature buttons; the white cotton canvas blazer; the seamless crew neck knits of rare Sea Islands cotton; the navy blue striped t-shirt of sateened gauge 18 cotton; the cotton gabardine Bermuda shorts and the seersucker pants without pleats; the blue and indigo shirts with guru collar and 4 pleats on the back; the neckties with irregular anchor patterns for the Yacht Club.
“The Mariner Capsule”, deriving from the iconic jacket, is the first example of a new approach that will be expanded in the future to other uman founts. The result will be a whole new range of products to customize one’s own style and to build an iconic, yet truly unique wardrobe.