Un Jour Un Sac

Created 11 years ago in 1998, Un Jour Un Sac is above all an opportunity for François Rénier to reconcile his creative aspirations with his need for independence in the world of luxury goods, namely high-quality handbags.It is also a celebration of first class French craftsmanship and know-how. The handbag has become the essential accessory in a woman’s wardrobe. For major fashion designers, it goes beyond the brand name, conveying the very identity of the brand.

Un Jour Un Sac is, in essence, a game that aims to arouse the client’s curiosity. It is an original marketing concept that allows a woman to create the handbag that suits her, by combining an open or zipped bag with a variety of different handles. François Rénier handbags and accessories are all made exclusively in France, offering a range of unique luxury goods. The aim is to propose luxury that can be tailored to each client, an idea conveyed by the company motto, ‘Luxury with a hint of the ephemeral’.

By disassociating the bag from the handles, the designer invites women to play with numerous possible combinations, creating a handbag to suit their particular style, mood or fancy. The strength of the concept lies in the fact that you can create a handbag with a unique personal touch. The playful side of customising your own handbag combined with the constant renewal of materials creates an infinite number of possibilities, enticing customer loyalty.