THE IDEA
I wanted to create modern house mules for women & men..I wanted them to be timeless, of simple, modern, multifunctional design.
I wanted them to fit todays fashion and home styles. I wanted them to work "outside",
I wanted to be able to dash off to the backery without looking ridiculous. Because they should go with a jeans or skirt.
I wanted to use a typical, "old" house slipper material, --felt--, combined with a specialised street sole. I ended up with just the best slippers for both indoor & outdoor wear. And voila you got it.
All other articles in the collection are grouped around the mules. They all accompany them - in or out of the house. I have special interest to make the products match with each other. And every single product should match with its owner, too. Therfore all articles are unisex, for women & men and all are multifunctional.
The collection is hamonious, functional, rudimentary,effortless and fun for every day use.
The products are handmade in Germany, of highestquality. Unique!
They live through their duality...
THE LIFESTYLE
The "heimreise", the journey back home is a pioneering concept in lifestyle which connects homewear & fashion. A unique concept, for both, women and men - a felt collection for indoors and outdoors. Constantly looking for the most practical, sensible solution. Pure reduction! Design which comes up to par!
Vegg04-V creats and transforms the simplest things in unexpected ways...things to feel free, to relax in, to be immersed in harmony...to feel comfortable with as with an old friend. Listen to the passage of time, listen to the atmosphere, listen to the colours. A pure spirit, a passion for the smallest details - thoughtfull attention, beauty, originality and love of perfection.
All products are full of practical applications, pure fun, enriched to fullfill the senses...practical luxury for every day...
I have a broadly defined design understanding, one, which connects economical, ethical or spiritual questions with style.
The deeper meaning of heimreise / yourney back home is our journey back to our true spirit; our soul our true nature. The same processes in design / development of a product, are the development phases in our human, spiritual growth. It gives an example of how to connect opposites when creating with devine rules.
read more...about our true nature / devine design on my BLOG - www.vegg04-v.de / BLOG