Estonian-born designer Margit Peura was initially a doctor but her passion for design brought her to Helsinki Design School to study fashion.
After graduation in 2014, she launched Whitetail. Her aim to create more than just another dress was clear from the beginning. Ethical production, ecological materials and bearing social responsibility are the core values behind the brand. Minimalistic design, intriguing details and high quality meet in the design language of Whitetail.
In addition to ecological materials, Peruvian alpaca wool is a central element in Whitetail’s knitwear. For that reason, also Whitetail’s social responsibility project is carried out in Peru.