Daniel Wellington

The story behind Daniel Wellington begins with a trip half way around the globe where Filip Tysander, the founder of Daniel Wellington, met an intriguing gentleman from the British Isles. The man had the inspiring ability to be genteel but still relaxed and unpretentious. He had an impeccable style and loved to wear his watches on old weathered NATO straps. His name? Well, Daniel Wellington, of course.

A strong friendship emerged between the two, and our founder was inspired not only by the man's many great life stories but also by his class and timeless style of fashion.

The preppy trend is bigger than ever before but we felt that there was an empty space in the watch market. There was something missing and the Daniel Wellington team aims to fill that gap.

Our vision is that when someone thinks of a preppy dressed person, he or she is wearing a Daniel Wellington watch.

When Filips line of watches then came to be launched, it was therefore no insecurity that the brand would be named after Daniel Wellington.

Daniel Wellington loved to wear his watches on old NATO straps. We liked the idea and feel of the mix so much that we wanted to incorporate the idea into our own line of watches. We felt it important to make the watch thin and elegant – we wanted a clean design, without too many features, that would look good with the different patterns and colours of the iconic NATO straps. 


After returning from his trip, Filip sat down and started looking at different combination he liked himself. It was important that he loved the watch personally, or he knew that he could never sell it and be proud of it.

Slowly but surely, a beautiful watch emerged. It was thin, refined and perfectly round. It was minimalistic and without too many features.

We believe that the traditional, yet crisp design blends together perfectly with the colourful NATO strap and elegant leather strap who will appeal to almost everyone with a sense for classic and timeless design.