Seeking balance between elegance, history and Rock ’n’ Roll.
PREMIATA rewrites the codes of contemporary luxury. Tradition and modernity, the undetermined and understatement, this is the crossroads where Graziano Mazza designs his concept of style. His creativity becomes almost eccentric in the technical solutions, the materials and the colour.
The PREMIATA collections are in the highest urban-sophisticated register. As in a re-edition, future and past, everything comes and then reappears. And also rock, and luxury.... a remix where the only rule is beauty. Modern narcissists, the PREMIATA man and woman, seek the symbol of their own individualist style in the discordant particulars and details. Since 1885, four generations, one style.
The PREMIATA brand was created in 1995 thanks to the unique entrepreneurial skills of GRAZIANO MAZZA, who took over the reins of this company that had been run for four generations by the Mazza family to produce a line of footwear completely different from so-called “classic” shoes. His objective was to go down a new evolution path in footwear, transforming classic into modern.
PREMIATA shoes have appeal that goes beyond fashion and trends: always cutting edge and a benchmark.
PREMIATA collections include three lines of shoes and a bag collection. PREMIATA man, PREMIATA woman, PREMIATA PREMIATA and PREMIATA bags are distributed in top boutiques and department stores worldwide. Today the brand is one of the most representative realities of Made in Italy throughout the world.
PREMIATA man/woman prêt-a-porter. Graziano Mazza presents PREMIATA ready- to-wear collection. The quintessence of Premiata style has now found its total expression and proposes a new slant to the culture of clothing. Past and future, tradition and cutting-edge come together and propose new proportions for the female figure. With no desire to amaze. Exclusively tailored and produced in Italy, with the excellent quality that has always been reserved for the production of PREMIATA accessories.
PREMIATA man’s shoes is by now recognised by its demanding public as the must-have “collector’s” accessory, a contemporary classic and cult shoe.
PREMIATA woman’s shoes. Timeless and visionary. This is an experimental collection inspired by the history of women’s shoes. Refined construction makes it unique and inimitable, changing the very parameters of the conception of accessory.
PREMIATA PREMIATA is the brand’s urban-oriented collection. Contemporary lines, eclectic style and strong references to sporting clothing from the past in its most elegant version.
PREMIATA bags. Details, materials and sophistication for an impeccable matching line of bags that on their own give definition to the PREMIATA world even in the universe of accessories.
The company and the person
Tradition and avant-garde, a partnership made possible in PREMIATA. The shoes are made using the very latest of technologies without forgetting the company’s historic artisan tradition, still today a fundamental part of the production cycle. Attention paid to detail and production stages with ancient methods represent an essential part of the added value that PREMIATA offers its demanding clientele.
Ownership and creative direction are in the hands of Graziano Mazza, deeply linked to the roots of this company in Montegranaro- Marche, but who has always been instinctively projected out into the world. This attitude has basically enabled him to place the brand on the international luxury market. The Milan showroom is a real benchmark for the most informed buyers.