L'Agent by Agent Provocateur

Penélope Cruz actress, dancer and co-designer of L’Agent by Agent Provocateur

“Monica and I are so happy to be a part of this amazing project. I have always had a natural affinity with Agent Provocateur, I’ve always loved the brand – you could say I was a bit of a collector, and I feel like this brand is very representative of us, as we have been a part of the process from the initial stages. No detail has been left unattended and each piece is so thought-out from the carefully placed lace to the intricate embroidery. It is really important to us that our collection for L’Agentcan be worn by every woman, of different shapes, sizes, and ages, so as you can see the collection is quite diverse. I feel like every season the collection gets stronger as we build up our identity as a brand.”

Mónica Cruz dancer, actress and co-designer of L’Agent by Agent Provocateur

“I did my first campaign with Agent Provocateur and then the possibility of designing with them came up. We already knew the brand and thought it was a fantastic opportunity to collaborate with a great and creative team on L’Agent. Being able to be a part of such an iconic brand like Agent Provocateur and starting something new that my sister and I have been so heavily involved in has been so rewarding. I really wanted to create lingerie that woman can feel sexy but still feel comfortable in – I think we are achieving this with L’Agent”

Sarah Shotton Creative Director of Agent Provocateur and L’Agent by Agent Provocateur

“It began with a conversation on set. Mónica modelled for the AP fall/winter 2012 collection, and while she was getting her hair and makeup done for the shoot, we got to chatting. She mentioned that she and Penélope have been buying and collecting AP for about 15 or 16 years, if not more. Mónica said, “We love what you do. We love the brand. We love all the lingerie.” She just said that she and her sister really wanted to design lingerie and would love to work on a collaboration with us. At the time, Garry Hogarth, Agent Provocateur’s CEO, and I had already been discussing producing a diffusion line. So it was perfect timing and very organic. They adore the brand, and we adore them.”