The Levi’s® brand epitomizes classic American style and effortless cool. Since the invention and patent of riveted clothing by Jacob Davis and company founder Levi Strauss in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world — capturing the imagination and loyalty of people for generations. And while the patent has long since expired, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry.
OUR STORY IS BEHIND EVERY SEAM
Strength. That's the meaning behind our iconic Two Horses logo - and it still resonates today, more than a century since it was first branded into a leather patch of 501® jeans in 1886. When Levi Strauss co-invented the blue jean in 1873, he didn't know that he was creating a global brand that would become known for self-expression and classic American cool. And that's the beauty of the Levi's® story.
Unrivalled construction. Tried and tested. American originals. No matter how you say it, every piece of Levi's® clothing embodies a sense of craft and quality - from the classic fit of Levi's® 501® jeans to the refined details of Levi's® Made & Crafted collection. For us, craftsmanship translates to design with purpose.
From fabric to stitching, here's just a slice of how Levi's® products are crafted with care.
A wise person once said that the best way to have a good idea is to have lots of them. Luckily, we have no shortage of ideas - and they're largely inspired by you.
From our rivet patent in 1873 to the Levi's® Commuter series antimicrobial protective fabric to environmental advances of the Water
As an international team who wears our own designs, we view fashion as a merger of art, innovation and sustainability. After all, Levi's® jeans are what the next generation wears - and we take that role to heart. Here are a few examples of how we're constantly reimagining the Levi's® brand...
MADE OF PROGRESS
We believe that meaningful progress is about getting better at creating less impact on the planet and supporting programs designed to benefit the greater good. And that's why we're proactive about developing sustainable products and business practices.
From the integration of our factories in the 1940s to our outspoken advocacy for quality and civil rights, we've always been agents of progress. Since the early 1990s, through efforts like establishing one of the first Restricted Substance Lists (RSL), that set a standard for chemical management, to most recently making jeans from Better cotton, we've taken leadership role in attempting to minimize the adverse environmental impacts of our business.
We can't do this work without you. Together we can make a difference, here's how we're making progress, and we invite you to join us...