THE BRAND MERRELL - "LET'S GET OUTSIDE"!
Founded in 1981 by Randy Merrell in the Green Mountains of Vermont, USA, the brand presented its first hiking boot with GORE-TEX® in 1985. For almost 30 years, Merrell is offering multifunctional outdoor shoes and by now is the segment’s market leader worldwide. At the beginning of the 1990s, Merrell presented its first multifunctional shoe. Since then, the product range is constantly being expanded. True to the American definition of “outdoor”, Merrell offers not only products for alpine sports but for all outdoor activities - also for little family getaways.
Today, the product range includes the segments multi sports, hiking, trailrunning, barefoot and aqua sports. Moreover, it satisfies demand in the lifestyle and fashion segment with fashionable winter boots and casual shoes. Quality, fit and function are main priority, while maintaining an extraordinarily good value-for-money ratio. Quality is being insured through the cooperation with renowned producers such as Vibram®, Primaloft®, Polartec® and GORE-TEX®. Since 1997, Merrell is part of Wolverine World Wide, Inc. Merrell is represented in almost 180 countries.
As much as the needs of outdoor enthusiasts have changed since 1981, Merrell’s efforts have been changing in order to meet those ever evolving needs. In the course of time, the idea of “outdoor” has been constantly broadened and now includes all types of activities and surroundings. City, countryside or trail characterize the product range best because outdoor starts with the first step through one’s own front door.
Our mission is clearly defined - Merrell inspires the outdoor enthusiast inside all of us, with products at the peak of performance and style!
Let’s get outside...