HUF-owner Keith Hufnagel grew up skateboarding in the streets for NYC. Moving to SF in '92 to pursue his passion, he became a professional skateboarder, providing him a rare and rewarding opportunity to travel the world through the skateboarding industry. Out of his experience as a professional skateboarder, Keith acquired a unique view and ability to blend his inspiration from the cultures that surround him. This outlook became a vision, which materialized into what has become HUF.
HUF now specializes in the production of high-quality apparel, footwear and skateboard products, operating out of its downtown Los Angeles Headquarters.
Shaped by the ever-progressive and evolving culture that is skateboarding, Keith Hufnagel incorporated these qualities into the design and practices that comprise HUF. Keith's first love has always been and always will be skateboarding. He continues to give back to his roots through the company, maintaining the respect and influence HUF has over the skateboard and streetwear communities.