KINGS OF INDIGO (K.O.I) MAKES QUALITY DENIMS, TOPS AND ACCESSORIES INSPIRED BY AMERICAN CLASSICS WITH A JAPANESE EYE FOR DETAIL; ALL KINGS OF INDIGO ITEMS ARE DESIGNED TO LAST LONG, QUALITY WEAR FOR THE NEXT ERA. EVERY GARMENT IS MADE WITH A CONSCIENCE; THE KINGS USE INNOVATIVE AND SUSTAINABLE PRODUCTION TECHNIQUES WHERE THEY CAN.
IN JANUARY 2012 THE FIRST COLLECTION HIT STORES. THE KINGS LAUNCHED A SMALL DENIM INSPIRED COLLECTION WITH CHARACTER, QUALITY AND SUSTAINABLE INNOVATION AS KEY FEATURES. THE KINGS ARE NOW SELLING THEIR COLLECTION TO OVER 300 CAREFULLY SELECTED RETAILERS AND ONLINE, WITH A FOCUS ON NORTHERN EUROPE.
CURRENTLY 10 KINGS AND QUEENS REIGN AT THE K.O.I HEADQUARTERS AND THE COMPANY IS STILL EXPANDING.
NICE TO KNOW:
• THE NAME K.O.I CAME FROM FOUNDER TONY TONNAER’S FAVORITE TATTOO, A KOI FISH ON HIS RIGHT SHOULDER IN REMEMBRANCE OF HIS MOTHER. IN JAPAN THE KOI STANDS FOR LUCK, LOVE AND PERSEVERANCE.
• THE ABBREVIATION K.O.I BECAME KINGS OF INDIGO AT A KINGS OF CONVENIENCE CONCERT
• ALL KINGS OF INDIGO STYLES ARE NAMED AFTER KINGS AND QUEENS FROM THE PAST, KEEPING THEIR BLUE BLOOD PUMPING.